Topic: Big Sandwich Ad
Title: Ban on Sandwich Ad
Source: MSNBC News / Reuters
Date: Wednesday, Mar. 30, 2005
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Do you agree that advertisements must always be truthful?
Have you ever seen an ad that is misleading?
What should consumers do when they see an untruthful advertisement?
What is the best way to insure truth in advertising?
Do you think that this company intentionally tried to deceive consumers?
For More Practice
What will you do if a customer unjustly accuses you of false advertising?
Pretend you work for an advertising agency.
How will you make sure your claims are attention-getting, yet truthful?
Make an ad for a product or service of your choice.
Show your ad to a partner and explain your product/service.
Find an ad (in the newspaper) that you think is misleading.
Explain why you think the ad is deceptive.